Connecting beautiful design with marketing strategy.
Welcome! With over twenty years of experience at the intersection of art, design, and marketing strategy, I’ve built a career turning creativity into measurable impact. From crafting campaigns for Fortune 100 companies to mentoring high-performing teams, I thrive on blending innovation with strategy. As a Creative Director, I lead initiatives that elevate brands, inspire teams, and deliver results.
Areas of Expertise
Branding
Branding is more than just a buzzword—it’s the essence of a company’s personality and the emotions it sparks when someone encounters its visual identity. To me, it’s about crafting a connection that goes beyond logos and colors, shaping how people perceive and feel about the brand. Leveraging the power of the mere exposure effect, we can subtly yet effectively foster positive associations and lasting impressions, turning audiences and potential clients into loyal advocates.
Digital Marketing
Like it or not, digital marketing and social media have become the cornerstone of modern campaigns, essential for driving market share and reducing customer acquisition costs. Throughout my career, I’ve designed, executed, and analyzed numerous successful digital campaigns, from scaling operations for Fortune 100 companies to helping local mom-and-pop retailers establish and maintain a strong digital presence.
Creative Leadership
Creative leadership isn’t just about inspiring innovation—it’s about fostering trust, collaboration, and a shared vision. Drawing from over twenty years of hands-on experience, I’ve developed a leadership style rooted in empathy and mutual respect. My time in the trenches has honed my skills and strengthened my ability to connect with and inspire those I lead, earning their trust and respect while driving meaningful results.
About
me
I’m a creative leader with over 20 years of experience blending artistic vision and strategic thinking to deliver impactful results. As a North Carolina native and former competitive cyclist, I value hard work, persistence, and the belief that small efforts lead to big outcomes. Creativity isn’t just my career—it’s my way of life.
