Who I am

As a North Carolina native, I’ve always valued hard work and persistence, principles honed through years as a competitive cyclist. Cycling taught me that small, consistent efforts lead to big results—a philosophy that has shaped my personal and professional journey. With nearly 25 years of experience, I’ve evolved from hands-on artistry—painting and sculpting—to leading creative marketing strategies and managing client relationships.

Throughout my career, I’ve built and guided high-performing creative teams, fostering a culture of innovation, collaboration, and excellence. My leadership style blends empathy and strategic vision, empowering teams to deliver impactful multimedia content across channels, including print, digital, animation, photography, and event activations. I’m a hands-on leader who thrives in environments that demand high-level conceptual thinking, sharp execution, and creative problem-solving.

My unique ability to merge artistic vision with strategic thinking is rooted in my strengths: Input, Ideation, Learner, Adaptability, and Context. These skills enable me to connect ideas, anticipate trends, and craft creative solutions that resonate. As an Enneagram Type 4 with an abstract and forward-thinking perspective, I bring a distinctive approach to branding and storytelling, ensuring work remains relevant, polished, and aligned with brand identity.

Collaboration is at the core of my process. I excel in partnering with cross-functional marketing teams, stakeholders, and creative talent—writers, designers, videographers, and agency partners—to create cohesive campaigns that drive results. I’ve successfully led projects for Fortune 100 companies and local businesses alike, balancing strategic goals with innovative execution.

Operationally, I prioritize efficient team structures, resource allocation, and professional development. By leveraging tools like AI and exploring outsourcing opportunities, I ensure the optimization of resources while keeping creative work fresh and competitive. My commitment to nurturing talent and fostering continuous growth has been central to building high-impact teams capable of delivering exceptional work.

At the heart of my career is a passion for creativity, growth, and meaningful impact. Whether it’s leading creative efforts, shaping brand identities, or driving innovation, I approach each challenge with persistence, focus, and the belief that small efforts add up to extraordinary outcomes.